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Marketing Intelligence OS

Your marketing data,
finally understood.

Ask any question about your marketing performance.
Get structured answers with root causes, evidence
and recommended actions, instantly.

Request early access See how it works ↓
Connects with
GA4Meta AdsGoogle AdsStripeSearch ConsoleGA4Meta AdsGoogle AdsStripeSearch ConsoleGA4Meta AdsGoogle AdsStripeSearch Console
smartanalyst.app
GA4 Meta GTM +4
"Why did our conversion rate drop this week?"

Your team runs on 12+ tools.
Gets answers from none of them.

Every morning, same chaos. Same unanswered question: "Why?"

Before, your current stack
GA4Google Tag ManagerMeta AdsGoogle AdsShopifyCRMLooker StudioHotjarCMPSearch ConsoleSpreadsheetsKlaviyo + 5 more
  • No unified view
  • Manual analysis takes days
  • Questions without answers
  • 3,000 KPIs, 0 priorities
→
After, SmartAnalyst
SmartAnalyst
"Why did our conversion rate drop?"
→ 3 causes found. 3 actions ready.
  • Single source of truth
  • Instant analysis, real-time
  • Clear causes + priorities
  • Recommended next actions
The product

Your AI marketing data analyst.

Not a dashboard. Not a BI tool. An intelligent layer that understands your business and speaks in plain language.

◑
Understand performance
Instant context on any metric, any timeframe or channel
⚡
Identify anomalies
Detected automatically, with full root cause analysis
◎
Explain variations
Why things changed, backed by cross-source evidence
→
Prioritize actions
Ranked recommendations, scored by expected impact
◈
Track impact
Before/after measurement on every change you make
◉
Optimize your data stack
GTM, consent mode, attribution, all continuously monitored
What you get back

Not just text.
Charts, tables, PDFs.

Every answer comes with the visuals and data you need. Auto-generated, exportable, shareable.

◴Live charts
⚠ anomaly
Trend lines, bar charts, comparisons, auto-rendered with anomaly highlights.
◫Smart tables
CampaignCPAΔ
Brand€8.20−12%
Retarget€18.50−4%
Prospect€31.20+34%
Side-by-side comparisons with deltas, ranked by what matters most.
◑Root cause
↓Mobile traffic −34% (iOS 18 ATT)
⚠Checkout step 2 abandonment +12%
✕GTM tag missing on /checkout
✓2 of 3 hypotheses confirmed
Structured analysis with causes ranked by evidence and impact.
▤PDF reports
White-label monthly reports, auto-sent on the 1st with exec summary.
→Action priorities
1Fix GTM tag on /checkoutHigh
2A/B test step 2 layoutMed
3Review iOS biddingMed
4Enable Enhanced Conv.Low
Ranked, scored, ready to execute, with expected impact per action.
◧Custom dashboards
CVR
2.4%
−0.3%
CPA
€24.5
+13%
ROAS
3.2x
+8%
Health
87
Good
Pinned KPIs and saved views, your daily routine in one place.
Features

Everything you need.
Nothing you don't.

smartanalyst.app
GA4MetaGTM+4
"Why did our conversion rate drop this week?"
Analysis, 3 causes identified
↓
Mobile traffic −34%, iOS 18 attribution window change
↑
Checkout abandonment +12%, Step 2 friction since Tuesday
⚠
GTM tag missing on /checkout, Active since Nov 18
Fix GTM tag → A/B test step 2 Review iOS bids
01, Ask

Ask your data anything.

No SQL. No analyst. No ticket queue. Just ask. SmartAnalyst understands your marketing context and returns structured, evidence-backed answers with causes, comparisons and next steps.

  • Natural language, no query syntax needed
  • Cross-source answers in seconds
  • Cited sources and confidence levels
Alerts, Last 24h 3 critical
CPA spiked +34%€31.20 vs €23.50 avg
Google Ads12m ago
Checkout CVR ↓12%Step 2 abandonment: 44%
Site1h ago
GTM tag missing/checkout since Nov 18
Tracking3d ago
02, Detect

Know before it hurts.

CPA spike, conversion drop, tracking failure, SmartAnalyst monitors your entire stack 24/7 and surfaces anomalies the moment they appear, with full context and severity ranking.

  • CPA, CVR, ROAS and volume monitoring
  • Tracking integrity and consent alerts
  • Smart severity and impact scoring
Google Ads
● live
Meta Ads
● live
GA4
● live
Shopify
● live
GTM
GTM
● live
CRM
CRM
○ setup →
CMP
Consent CMP
○ setup →
SST
Server-side
○ setup →
03, Connect

Your entire stack, unified.

One-click integrations with everything your marketing team already uses. No engineering resources. No ETL pipelines. Go from zero to insights in minutes, not months.

  • Google Ads, Meta, GA4, Shopify, CRM
  • GTM, CMP, server-side tracking
  • Custom data source connectors
Data health score
87/100 ● Good
✓GTM events firing correctly
✓Consent mode v2 active
⚠Enhanced Conversions partial
✕Server-side pixel not connected
✓Data layer: 18/20 events valid
04, Monitor

Data you can actually trust.

Your analytics are only as good as your tracking. SmartAnalyst continuously monitors data quality, GTM health, consent mode compliance, event accuracy and attribution coverage.

  • Real-time tracking health score
  • Event coverage and data layer audits
  • Consent mode v2 and attribution gaps
The product

A new way to work with your data.

Clean. Focused. Opinionated. Built for marketing teams who need answers, not configuration.

app.smartanalyst.io/workspace
Dashboard
Last 7 days ▾ Ask AI →
Conversion Rate
2.4%
−0.3% vs prev
CPA, Google
€24.50
+€3.20 vs prev
Sessions
48,234
+8% vs prev
Data Health
87/100
Good →
Performance, 7 days
Latest insights
CVR dropped 12%, checkout issue2h
Meta CPA up 18% this week5h
iOS traffic down, review attribution1d
Recommended actions
1.Fix GTM tag on /checkout
2.A/B test checkout step 2
3.Review iOS bid strategy
4.Enable Enhanced Conversions
Use cases

Ask what actually matters.

Real questions. Structured answers. No dashboard configuration required.

→
"Why did my leads drop?"
→
"Which campaign is wasting budget?"
→
"Is my tracking reliable?"
→
"What should I optimize this week?"
→
"Which audience deserves more investment?"
→
"What data projects should I prioritize?"
Early access

Built with the teams who needed it most.

Selected feedback from our private beta, marketers tired of dashboards.

It replaced our Monday morning ritual of pulling numbers from 5 tabs. We now start the week knowing what to fix, not what to read.

HG
Head of Growth
DTC brand · €5M revenue

My reports used to take 8 hours per client. Now I get an exec-ready PDF on the 1st without lifting a finger. My clients think I work nights.

AF
Agency Founder
Performance marketing · 12 clients

We caught a broken GTM tag costing us €3k/week. SmartAnalyst flagged it within hours, we’d been blind for a month.

CM
CMO
B2B SaaS · Seed stage

Built to be trusted.

A serious platform for serious teams.

◎
Built for marketing teams
Designed around how marketers work, not data engineers.
◑
Privacy-conscious
Consent-aware, GDPR-friendly, privacy-first by design.
◈
Decision-first analytics
Every output drives a clear, actionable next step.
◉
Modern stack compatible
Server-side, cookieless, enhanced conversions, all supported.
→
Designed for performance
Real-time signals, fast answers, low-latency dashboards.

Stop reading dashboards.
Start asking your data.

Join marketing teams replacing their dashboard routine
with a single question.

Request early access
Free early access · No credit card required · Setup in minutes